![]() How striking is your product? Does it differentiate itself from the environment of your competitors? The art of being visually different and attracting attention early often determines whether a product is purchased. Based on expectations and viewing behavior, intuitive content, preferred display formats and motifs can be selected. A statistical analysis over various times shows that whether format, placements and creatives are preferred or shunned is dependent on previous user experience. Learned look and learned overlook (disregard)Įye Tracking identifies trends in viewing behavior of your target group. It is used for processing the following questions and optimizations: It measures how likely it is that we contact an element and how determined we are in it’s selection. The Contact Measurement indicates how strongly an element draws our eye.
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